If it takes you more than two sentences to explain a feature of your product, you may be writing too much. And reading is homework… Why would you make your prospect do the homework they skipped in high school to buy your product now?

These days, buyers are smart enough to recognize a “personalized” templated email when they see one… “Dear {Name}, As a {Job Title} at {Company} in {Location}, I thought I would reach out…”

Video is your secret weapon to stand out. Sales teams that use video in email communication see:

Prepare for your Recording