Use Video Data and Analytics to Enhance Performance
Data data data, rocking everywhere.
Bethany Stachenfeld
Nov 29, 2018
If you didn’t track it, did it even happen?
Leveraging data effectively can help you…
Luckily, you don’t have to be a data wizard to see if video is working for you. The VidGrid platform makes it easy to track important metrics and ensure that you and your team are coming out ahead.
When you use the VidGrid Google Chrome Extension, VidGrid automatically captures the emails of everyone who watches videos you send by email, allowing you to gather analytics for specific viewers. You can track their viewing time, their responses to in-video questions, and the call-to-action they engaged with.
Video heatmaps show where viewers are dropping off. With heatmaps, you can gather…
For example, here we see that the beginning is not very engaging, so we lose nearly half of our viewers within the first 4 seconds.
Identify the movie stars on your team. See whose videos are getting the most plays and shares. Look at statistics over all time, and see which videos are “Trending Now.”
AB test variations of cadences with and without video to see the effects on your open rates, click-through rate, and reply rates. Track this through the funnel to measure the impact video has on your overall revenue.
Continue on to the next article: Micro Demo Videos for Buyer Education →
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Introduction to Video Selling
Video to Jumpstart and Accelerate Sales
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